Based in Sydney

Mandy Riddell

I'm a multidisciplinary Senior Designer with 15+ years of experience across digital, print and commercial design. I’m hands-on across the full creative process, from developing concepts and campaign ideas through to design, production and final delivery.

I’ve created work for brands including Stan, Disney, Warner Bros, Paramount, Samsung and L'Oreal, across integrated campaigns, digital advertising, social, video, print and branded content.

My experience also extends beyond traditional design into HTML5 builds, video editing, digital product development, brand development and creative workflows, working closely with technical and production teams to bring ideas to life.

Alongside my in-house experience, I’ve worked on freelance branding and design projects for local businesses, developing visual identities and creative from the ground up.

I like work that combines creative thinking with practical problem solving, whether that’s developing a campaign, building a new advertising format or finding a better way to approach a brief.

This variety of experience has given me a well-rounded, adaptable approach to my work that translates across platforms, formats, and audiences. Check out some examples of my work below and reach out if you'd like to chat!


Design Experience

Full time work

Daily Mail

Brand & Creative Manager

2017 - Present

Wollongong Nightlife

Graphic Designer & Marketing Coordinator

2012 - 2017

Open 2 View

Photo Editor

2007-2009

Freelance Work

Grassroots Holistic Grooming

Branding, Print & Digital Designs

2015 - 2021

Maverick

Digital & Print Displays

2019

Beachside Personal Trainers

branding & Print Design

2013 - 2017

AAT Kings

Freenlance Finished Artist

2012

Skill Set

Photoshop

Illustrator

After Effects

InDesign

Celtra

IVO

Google Web Designer

Figma

Google
Ad Manager

Meta
Business Suite

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery •

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery •

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery •

Creative leadership • Concept development • Brand stewardship • Digital design • Campaign development • Mentoring • Stakeholder management • End-to-end creative delivery