Based in Sydney

Based in Sydney

Based in Sydney

Mandy Riddell

I’m a graphic designer with over 15 years of experience working across both print and digital. I’m currently the acting Creative Lead at Daily Mail, where I lead the commercial production team across a mix of internal projects and client campaigns.

Throughout my career, I’ve had the opportunity to collaborate with some incredible brands, including Stan, Disney, UPI, Warner Bros, Paramount, Samsung, Woolworths, and Coca-Cola.

My skill set covers a broad range of creative and technical work, including designing and building HTML ad formats from initial mockups through to fully functional live assets. I’ve also worked on a range of video content, from showcase reels to post-campaign summaries

Working in-house has given me the opportunity to contribute to a wide variety of projects, from fast-paced campaigns to more in-depth, strategic work. Whether I’m creating a presentation deck for a research project or developing visuals for a brand campaign, I enjoy bringing ideas to life with clear, purposeful design.

Outside of my full-time role, I’ve also taken on freelance branding projects for local businesses, helping them shape their visual identity from the ground up.

This variety of experience has given me a well-rounded, adaptable approach to design that translates across platforms, formats, and audiences. Check out some examples of my work below and reach out if you'd like to chat!

Design Experience

Full time work

Full time work

Full time work

Daily Mail

Creative Lead

2017 - Present

Daily Mail

Creative Lead

2017 - Present

Daily Mail

Creative Lead

2017 - Present

Wollongong Nightlife

Graphic Designer & Marketing Coordinator

2012 - 2017

Wollongong Nightlife

Graphic Designer & Marketing Coordinator

2012 - 2017

Wollongong Nightlife

Graphic Designer & Marketing Coordinator

2012 - 2017

Open 2 View

Photo Editor

2007-2009

Open 2 View

Photo Editor

2007-2009

Open 2 View

Photo Editor

2007-2009

Freelance Work

Freelance Work

Freelance Work

Grassroots Holistic Grooming

Branding, Print & Digital Designs

2015 - 2021

Grassroots Holistic Grooming

Branding, Print & Digital Designs

2015 - 2021

Grassroots Holistic Grooming

Branding, Print & Digital Designs

2015 - 2021

Maverick

Digital & Print Displays

2019

Maverick

Digital & Print Displays

2019

Maverick

Digital & Print Displays

2019

Beachside Personal Trainers

branding & Print Design

2013 - 2017

Beachside Personal Trainers

branding & Print Design

2013 - 2017

Beachside Personal Trainers

branding & Print Design

2013 - 2017

AAT Kings

Freenlance Finished Artist

2012

AAT Kings

Freenlance Finished Artist

2012

AAT Kings

Freenlance Finished Artist

2012

Skill Set

Skill Set

Skill Set

Photoshop

Illustrator

After Effects

InDesign

Celtra

IVO

Google Web Designer

Figma